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Guides on Web Design, SEO & Growth

Practical, jargon-free articles on building websites that rank and convert — written from real client work, not theory.

WordPress

Elementor vs Custom Code: Which Should You Build With?

One is faster to build and easier to edit. The other is faster to load and cheaper to own. The right answer depends on who maintains the site after launch.
12 Aug 2026
SEO

Google Business Profile: How to Actually Rank in the Map Pack

It is free, it takes an afternoon to do properly, and for local businesses it often outperforms months of website SEO.
27 May 2026
Web Design

Website Accessibility: A Practical Guide for Business Sites

Accessibility is often treated as a legal box to tick. It is more usefully understood as making your site work for more of the people trying to use it.
20 May 2026
Web Design

Mobile-First Design: What It Means and Why It Still Matters

Mobile-first is not "make sure it works on phones". It is designing for the small screen first and treating desktop as the expansion.
13 May 2026
Web Design

When to Redesign Your Website — and How to Do It Safely

Plenty of redesigns make things worse. Here is how to tell whether you actually need one, and how to avoid the usual damage.
6 May 2026
Web Design

Landing Page Best Practices That Hold Up in Practice

A landing page has one job. Most underperform because they try to do several, or because the page does not match the ad that brought people there.
29 Apr 2026
eCommerce

eCommerce Conversion Rate Optimisation That Actually Works

Roughly seven in ten carts are abandoned. Most of the reasons are known, predictable and fixable.
22 Apr 2026
eCommerce

WooCommerce vs Shopify: A Store Owner’s Comparison

Narrower than the WordPress comparison — this is specifically about running an online store on each platform.
15 Apr 2026
eCommerce

WordPress vs Shopify: Which Should You Actually Choose?

Both are good platforms. They suit different businesses, and the honest answer depends on what you sell and who maintains the site.
8 Apr 2026
WordPress

Website Maintenance: What to Do Weekly, Monthly and Yearly

Websites are not finished at launch. Here is a realistic maintenance schedule, sorted by how often each task actually needs doing.
1 Apr 2026
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